Comic Relief

• Type: Brand of joke, novelty, and cosmetic magic products
• Proprietors: Fred Weasley and George Weasley
• Maker: Fred Weasley and George Weasley
• Retailer: Weasleys' Wizard Wheezes

Comic Relief is the primary brand name for the majority of products sold at Weasleys' Wizard Wheezes in Diagon Alley. The brand encompasses a wide range of magical joke items, cosmetic solutions, and novelty creatures designed to provide amusement and light-hearted distraction. The overall branding reflects the Weasley twins' desire to bring laughter and levity to the wizarding world, a goal that became particularly significant during the dark times of the Second Wizarding War. A notable sub-brand under the Comic Relief umbrella is WonderWitch, a product line specifically marketed towards female customers. This line includes items like powerful Love Potions, which are presented in attractive packaging to appeal to their target audience.

The Comic Relief brand features a diverse and inventive catalogue of items, showcasing Fred and George's exceptional talent in Charms and magical invention.

• Patented Daydream Charms: One of the brand's most popular and sophisticated products. These charms induce a high-quality, realistic, thirty-minute-long daydream and were noted by Hermione Granger to be “extraordinarily advanced magic”. They were a bestseller at the shop's opening.
• Guaranteed Ten-Second Pimple Vanisher: A cosmetic product that promises to quickly eliminate blemishes. It is part of the WonderWitch line and is shown to be effective on everything from pimples to blackheads.
• Pygmy Puffs: Miniature, fluffy creatures, described as “tiny pink and purple puffballs,” which are believed to be a miniaturised breed of Puffskein. Ginny Weasley purchased a purple one and named him Arnold.
• WonderWitch Love Potions: A range of powerful amorous concoctions sold in sparkly pink flacons. Hermione Granger expressed concern about their potency, warning other students about the dangers of using them.

While not explicitly branded “Comic Relief,” other Weasley creations like the Skiving Snackboxes are part of the same enterprise and spirit, having been developed during their time at Hogwarts.

The Comic Relief product line is the commercial realisation of Fred Weasley and George Weasley's lifelong passion for pranks and magical experimentation. The initial funding for their enterprise was provided by Harry Potter, who gave them his winnings from the Triwizard Tournament. The brand's launch in the summer before Harry's sixth year was a resounding success. Weasleys' Wizard Wheezes was a beacon of cheer in a Diagon Alley that had grown dark and fearful under the shadow of Lord Voldemort's return. The “Comic Relief” products symbolised defiance and the importance of morale and humour in times of crisis. The shop's success demonstrated that people sought laughter and escapism, solidifying the twins' reputation as brilliant and successful entrepreneurs. The brand's products were so popular that the Ministry of Magic was known to purchase them, though the twins also offered discounts to Ministry of Magic workers for helping them “rid the world of You-Know-Who.”

• The name “Comic Relief” is a direct reference to the major real-world UK charity of the same name, founded in 1985. J.K. Rowling is a known supporter of the charity and co-authored two books, Quidditch Through the Ages and Fantastic Beasts and Where to Find Them, with the proceeds going to Comic Relief.
• In the film adaptation of Harry Potter and the Half-Blood Prince, the visual representation of the shop showcases numerous other products not explicitly detailed in the books, such as an “Edible Dark Mark” and “U-No-Poo” constipation pills, further expanding the conceptual range of the Comic Relief brand. (film)